The Corlund Group LLC Senior Consultants for Executive Leadership, Governance Effectiveness, and Change Management





Change Management: Adapting to Changing Markets

Sample Client Issue:
Adapting to Changing Markets

One client had achieved fast growth by fostering entrepreneurship in markets that rewarded quick, decisive attacks on a proliferation of niche markets. The CEO saw markets maturing and concluded that it was time to focus -- to attack fewer targets with more resources -- in order to begin leading customers and pre-empting competitors. He knew that this represented a major shift in how people did their jobs. And he knew that he needed help to make it happen.

A client in the rapidly changing medical devices industry was having difficulty getting his top 50 managers to buy in to a global reorganization that would have increased the company's competitive strength but reduced regional diversity and independence. A series of team-based activities was required to help build shared understanding of competitive realities -- the hard business issues that would demand that the company begin functioning differently.

Related Client Issue:
Strategic Repositioning

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