The Corlund Group LLC Senior Consultants for Executive Leadership, Governance Effectiveness, and Change Management











 

 

 

 

Change Management: Raising the Bar


Sample Client Issue:
Raising the Bar

In a deregulated environment, a captive research laboratory was preparing for a public stock offering that would force higher levels of performance and a stronger customer and market orientation. The CEO wanted to build a new marketing function while instilling a higher sense of urgency, better understanding of competitive dynamics, and greater customer responsiveness across the organization.

Related Client Issue:
Adapting to Changing Markets

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